about elena London

i'm elena, and i started elena London because i was fed up.

i'd spend good money on a reed diffuser, get it home, set it up... and within a week the scent had basically vanished. or it was so faint i had to stick my nose right up to it just to smell anything. sound familiar?

i knew i could do better. so in november 2023, i started making my own. i researched and learnt myself how to make home fragrance products that actually fill a room, not just for the first few days, but for months. i hand-pour everything myself from my home in Sussex, in small batches.

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uk startup awards 2026 finalist

elena London has been named a regional finalist in the UK StartUp Awards 2026 in the Consumer Products StartUp of the Year category

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who it's for...

if you're the kind of person who lights a wax melt the second you walk through the door after a long day... this is for you.

if you want your home to smell so good that guests walk in and immediately ask "what IS that?" then that's exactly what i'm going for.

i make reed diffusers, room sprays, wax melts, and car diffusers for people who care about the little things. the ones who want their space to feel like a bit of an escape, without spending a fortune to get there.

what i care about...

fragrance that actually lasts. i won't put my name on anything that fades after a few days. some of my customers have had their diffusers going for six months!

ingredients you can feel good about. everything is vegan, non-toxic, and eco-friendly. no nasties.

sustainable packaging. recyclable, beautiful, and not ending up in landfill.

hand-poured by me. every single product, small batches, proper care.

why elena London?

i'm not trying to be the biggest home fragrance brand out there. i just want to make beautiful things that smell incredible, last ages, and make your home feel like your favourite place to be.

if that sounds like your kind of thing, come have a look around.

elena x

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