uk startup awards 2026 finalist

elena London has been named a regional finalist in the UK StartUp Awards 2026 in the Consumer Products StartUp of the Year category

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non-toxic home fragrance for the ones who crave calm, comfort and a little luxury

welcome!

elena London was founded because I wanted my home to feel like a calm, beautiful sanctuary... my true escape. but I couldn’t find home fragrance that felt both luxurious and safe whilst actually lasting. so, I made my own.

now, i pour that same love and intention into every scented product, so you can walk through the door, breathe in, and feel instantly at ease.

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discover home fragrance designed to calm, uplift and balance your space